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HP Velotechnik Targets U.S. Market

The specialty bicycle manufacturer is making a big sign at two B2B trade shows in Chicago and Las Vegas / The export-driven brand is also focusing on trikes in the United States

Kriftel. German recumbent bike manufacturer HP Velotechnik is sending a clear message to its U.S. dealer network. Despite ongoing challenges in transatlantic relations, the company will exhibit with its own booth at the two most important B2B bicycle trade shows in the United States.

The first appearance takes place in early February at CABDA Midwest in Schaumburg, in the greater Chicago area. Notably, Paul Hollants, co-founder and co-CEO of HP Velotechnik, will be attending in person. Outlining the company’s North American strategy, Hollants explains: “We’ve been active in the U.S. market for more than 20 years. With exports accounting for over 50 percent of our business, the United States are by far our most important international market. Our presence at CABDA Midwest underscores that commitment.”

Industry Partner of NBDA

HP Velotechnik plans to use the two-day event at the Schaumburg Convention Center to strengthen existing dealer relationships and establish new partnerships. “There’s hardly a better venue for this than a trade show supported by the National Bicycle Dealers Association,” Hollants adds. With approximately 1,000 members, the NBDA is the largest organization representing bicycle retailers in North America. As an industry partner of the NBDA, HP Velotechnik gains access to exclusive opportunities, including a featured presentation titled “Dealing Trikes in a Risk-Free Business Opportunity,” which highlights the growth potential of adult tricycles.

According to organizer CABDA, the show on February 4-5 is expected to host around 250 exhibitors representing more than 300 brands. HP Velotechnik’s second U.S. appearance will follow at CABDA West in Las Vegas on March 18-19.

******** Background HP Velotechnik ********

HP Velotechnik, founded in 1993 by Paul Hollants and Daniel Pulvermüller, manufactures approx. 1,500 recumbents per year in the factory in Kriftel near Frankfurt with 50 employees (including six trainees) and is thus market leader in Europe. The bikes are built individually by hand according to the customers wish and sold in specialist bicycle shops. All signs point to future growth: HP Velotechnik exports more and more bikes and trikes to more distant regions such as Australia, Japan, or South Africa. This successful business strategy was honored in 2017 with the “Hessian Export Prize”, which is jointly awarded by the State of Hesse and the Hessian Chambers of Crafts and Industry and Commerce. Most recently, the recumbent bike manufacturer received an award from the German Social Democratic Party (SPD): The grouping of the Working Group of the Self-employed in the Party presented the “AGS Award for Innovation 2019” for the “innovative mobility” of the bikes.

HP Velotechnik has developed 15 recumbent models that cover the entire range from everyday bikes to racing bikes. All models are available with powerful electric motors on request. Recently, the models from the Scorpion series caused a sensation, winning the renowned “Eurobike Award” design prize three times in a row. Most recently, in 2013 the trike Scorpion fs Enduro and in 2014 the Scorpion plus 20 as a therapy trike. The last time the Scorpion fs 26 S-Pedelec won this award at the world’s most important bicycle trade fair Eurobike was in 2018 as a vehicle in the fast class with pedal assistance up to 45 km/h.

Even as schoolchildren, the company founders Hollants and Pulvermüller became national winners of the JUTEC Youth and Technology competition of the Association of German Engineers – the foundation of the development from a garage laboratory to one of Germany’s most innovative bicycle companies. Since 2006 HP Velotechnik has been awarded as one of the three best bicycle manufacturers in Germany by the industry association VSF several times.