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On this page we want to inform you what cookies are, how they could be used and how HP Velotechnik uses them. This page, in conjuction with our Privacy Policy, is intended to promote trust through transparency.

Should you have any questions or remarks about cookies, please contact us. Thank you!

What are cookies?

Cookies are small text files, which can be issued by a Web site and are stored by your Web browser on your computer. Every time you request a page from this Web site, your browser will send the cookie along with the request.

What are cookies used for?

Cookies are mostly used by Website providers to clearly mark and identify a Web browser (and thus a visitor). Often they also carry information between page requests, eg. your preferred look of a website.

Theoretically, the combination of Cookies with personally identifiable information such as Names would allow for the creation of detailed user profiles. However German laws prohibit the creation of such profiles without prior pseudonymization (ie. hiding the real identities behind aliases).

How does HP Velotechnik use cookies?

HP Velotechnik uses cookies in certain areas of our Web site to minimize the transmission of authentication information for security reasons and to increase user comfort.

In the areas requiring authentication, for example, you're asked for your username and your password only once within a certain period of time. After successful authentication, we tell your browser to send us a randomly generated cookie along with its successive page requests. This cookie is valid for a short period of time only and is additionally bound to your IP address. The goal is to avoid that you have to transmit your password across the Internet more then necessary.

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there. The IP-anonymisation is active on this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage. The IP-address that your Browser conveys within the scope of Google Analytics will not be associated with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser. Alternatively you can prevent the collection of your data while browsing this website by activating the opt-out cookie we provide for Google Analytics. Further information about the terms of service on behalf of Google can be found under resp.

This website also employs Google's conversion tracking technology. This is another area in which Google AdWords will store a cookie on your computer if you arrived on our website via a Google advertisement. These cookies will expire after 30 days and are not used for personal identification purposes. If you access certain sections of our website and the cookie on your computer has not yet expired, we will be able to determine that you were directed to those sections after clicking on a particular advertisement. Every AdWords customer receives a different cookie, which means that cookies cannot be tracked through these customers' websites. The information collected with the help of conversion cookies enables us to generate conversion statistics. As a result, we can determine the total number of users who have clicked on our advertisements and were thus directed to a site equipped with a conversion tracking tag. We do not, however, receive any information that could be used to identify individual users. If you wish to opt out of the tracking process, you can decline the necessary cookie (such as by deactivating the automatic generation of cookies in your browser's settings). You can also deactivate conversion tracking cookies by instructing your browser to block cookies from the domain "". Google's own notice on its data protection efforts in connection with conversion tracking is available under

Your browser's configuration options for cookies

With those areas of our Website that take advantage of cookies, you may receive error messages and warnings if you use a conservatively configured browser. For best user experience your web browser should be configured to accept "Cookies sent back to the originating server" without issuing warnings.

This page is part of our Conditions of Use.

Copyright © 1993-2018 HP Velotechnik OHG (Conditions of use)
Last changed: March 13, 2017